UncommonGoods

Lead design for print collateral. Responsibilities include coordinating and designing smart-send catalogs across departments. Educated, assisted in, and initiated user testing and consumer feedback. Other duties include animation, illustration, email design, quality assuring web projects. Assisting in various marketing campaigns.

Project Highlights include:

• Increased Pinterest impressions by 230% within first month of redesign

• Designing awareness campaigns for Paid Family Leave, RAINN, and American Forests through our catalog, web, and social

• Introduced smaller, higher-quality mail pieces that increased rate or return

• Developed and participated in user-feedback for catalog including focus groups and cold calls

• Animated and illustrated emails and homepage

• Art Directed print photography

Illustration and Animation Samples